Fear of the dark is often instigated during a person’s childhood and often causes severe symptoms of anxiety and depression–in some cases, this fear becomes a phobia, then causes an excessive and irrational impact on daily life. Nyctophobia most often starts as a childhood fear that is considered a normal part of development, but studies have shown that this is often more of a fear of a lack of visual stimuli and not the dark itself. So it’s not necessarily the dark–it’s what you can’t see in the dark–and the fears or anxieties that normally accompany a fear of the dark are the things that are normally associated with what cannot be seen. Ghosts, monsters, strange noises go hand in hand with what can be hanging around, unseen, in the darkest corners of the house and this is often paired with the anxiety of being or sleeping alone. Stressful or traumatic events, such as accidents or loss of a loved one tend to develop such phobias in the lives of people who might not otherwise fear things that are believed to be more dangerous. Overprotective or overanxious caregivers may also propagate fears, due to a guardian’s unwillingness to allow their children to experience the world at their own pace.
Even though it might sound childish to still possess a fear of the dark, it’s actually an evolutionary trait that human beings developed to survive in a world where we didn’t have the technology to illuminate the darkness. Due to our own inability to see in the dark due to poor eyesight, people were often wary of the dark, as it masked the predators that we couldn’t fend off without being able to see clearly. It didn’t help that most of these predators came out at night–even though being stalked or hunted by predators at night is more of a rarity these days, fear of the dark is still an instinctual trait that we still experience today. Most people, however, don’t have an overwhelming fear though, as it presents as a form of mild anxiety, our own clue to remain vigilant in case danger arises when we’re least expecting it.
For our ancestors, lions and other predators were among the biggest threat to their lives–but now it’s the fear of the unknown. Our imaginations run wild and fill the void with our worst fears–the things that go bump in the night. The more creative among us have invented these monsters because they allow us to come to terms with the fight-or-flight instinct that lingers on the edge of our subconscious and waits for its time to shine.
The ALTER Horror Short FIlm: La Noria (2018)
ALTER is actually a fairly prolific horror channel on YouTube, one that churns out horror shorts like there is no tomorrow. Honestly, some are amazing while others might fall short, but one that has really caught our attention recently is La Noria which they uploaded to YouTube in 2018. If you were afraid of the dark as a child, needless to say, you would probably have reacted just like the little boy depicted in this animated short.
https://youtu.be/omsgfpbUrmA
The horror genre capitalizes on the eerie darkness that stirs up our fears and anxieties–many movies focus solely on why the darkness scares us, while most of them just use it as another scare tactic that goes along with all of the other hidden fears that may have developed over the years that we have existed on this planet.
Just remember, if you’re afraid of the dark, you’re not a chicken, it just means your mind and body are just more attuned to the evolutionary traits that your ancestors have passed down that make you more fit for survival!
Georgia-based author and artist, Mary has been a horror aficionado since the mid-2000s. Originally a hobby artist and writer, she found her niche in the horror industry in late 2019 and hasn’t looked back since. Mary’s evolution into a horror expert allowed her to express herself truly for the first time in her life. Now, she prides herself on indulging in the stuff of nightmares.
Mary also moonlights as a content creator across multiple social media platforms—breaking down horror tropes on YouTube, as well as playing horror games and broadcasting live digital art sessions on Twitch.
Well, it’s something of an origin story–much like the origin story of Christianity, with Adam and Eve and the Tree of Knowledge. It is said in Christianity that all of the evil that arose in the world of humans only came about after Eve ate the fruit from the Tree of Knowledge. In the older, ancient Grecian mythologies, there was Pandora’s Box which was an attempt to explain the beginning of how the world came to be as it is today. This attempt at an explanation comes from the naturally curious nature of all people who want to know why things happen the way they do and before any scientific explanation, these myths and legends were their way of coping with what they could never hope to understand.
Pandora’s Box, Adam and Eve, as well as countless myths from cultures spanning the world from the beginning of the historical record, attempt to explain why things are the way they are. There is just something so incredibly fascinating about the curiosity of one girl dooming the entire human race to the evils and terrors of the current world. That is to say that early man decided that someone was to blame for the human experience of disease, hate, and war–and that it was inherently woman’s burden to bear for the igniting the ire of the gods, for her blatant disobedience.
The Story of Pandora’s Box
Artwork by Giulio Bonasone
The story of Pandora and the box with which she doomed the rest of humanity, comes from Ancient Greek mythology, needless to say, there have been multiple adaptations of the original story. The story focuses mostly upon Pandora, whose name means “all-giving,” and according to the story, she was the first woman on Earth. Before the humans were put on Earth, there were only the immortals, in the form of the Gods and the Titans.
Two of these Titans, Prometheus and his brother Epimetheus had fought on the Gods’ side in the war between the Titans and the Gods. Most renditions of the story say that this was due to the prophetic powers of Prometheus, which gave him the ability to foresee the downfall of the Titans. In some of the variations, these two brothers were the cousins of Zeus, who was the King of the Greek Gods.
When Zeus invested himself in creating inhabitants of the mortal realms he called upon the other immortals for their assistance. Prometheus and Hephaestus were requested to create man out of clay and water, where Epimetheus was enlisted to create the animals and gift them their individual abilities of courage, swiftness, stealth, and more. Unfortunately, Epimetheus gifted out all of the abilities before the creation of man and there were no abilities left to give to them.
In response to this lack of gifts to bestow upon his creation, Prometheus decided to give man the ability to stand upright like the immortals and much to the chagrin of Zeus, Prometheus also gave man the gift of fire. This angered Zeus greatly, as he had purposefully denied man the gift of fire, and in order to give man fire, Prometheus had to steal it from Zeus. Some believe that Prometheus stole it from Zeus through means of one of his lightning bolts, others believe it was fire from the forge of Hephaestus.
As a punishment, Zeus chained Prometheus to a giant rock far off in the Caucasus Mountains where no one would be able to find him. Zeus tortured Prometheus daily, by sending an eagle to feast upon his liver, which would grow back in time for the next day–that is until Heracles found Prometheus, killed the eagle and freed Prometheus from his imprisonment.
Prometheus wasn’t the only one to suffer Zeus’ wrath though, instead, he aimed to punish both brothers for the missteps of Prometheus. Hephaestus was asked by Zeus to create Pandora, the first woman, out of clay and water, and modeled her after the goddess Aphrodite. intending her to be a punishment for Epimetheus and mankind, so each god and goddess gave Pandora gift–beauty, wisdom, charm, music, curiosity, persuasion, kindness, generosity, peace, and health, some of which could be used for good and some which could be used for evil.
Zeus sent Pandora to Earth to be Epimetheus’ wife and despite Prometheus’ warning of Zeus’ two-faced nature, to not accept any gifts from the gods, Epimetheus had fallen in love with Pandora from the moment he laid eyes upon her and wanted to marry her immediately. As a wedding present, Zeus gave Pandora a box and attached to the box was a note stating that it was never to be opened, but included a key regardless.
Artwork by Carlo Perugini
Due to one of her many gifts from the gods and goddesses, Pandora ached to see what kind of treasures were hidden inside–eventually, her overwhelming curiosity got the better of her; when Epimetheus was out of sight, she grabbed the key and unlocked the box. Upon its opening, a plague of buzzing moths escaped from within; Pandora had thusly released horrible things. This plague of moths bestowed mankind with greed, envy, hatred, pain, disease, hunger, poverty, war, and death. All of the miseries of life had been released upon the world before Pandora was able to slam the lid of the box closed. Her guilt overtook her, and she curled up crying for what she had done, when Epimetheus came to see what was wrong she told him what she had done.
A small voice emerged from within the box, but neither of them could understand what was being said–knowing that she had already done as much damage as she could, Pandora again opened the box to show Epimetheus the box was now empty. Except, there was one moth left which flew out upon her opening the box a second time. This last moth was the embodiment of hope, and it was the only thing that allowed humans to stay positive enough to survive the wickedness that Pandora had unleashed upon the world.
The term “Pandora’s Box” now epitomizes anything that is virtually unknown, but is best left alone, for the fear of what might come from being too curious.
Georgia-based author and artist, Mary has been a horror aficionado since the mid-2000s. Originally a hobby artist and writer, she found her niche in the horror industry in late 2019 and hasn’t looked back since. Mary’s evolution into a horror expert allowed her to express herself truly for the first time in her life. Now, she prides herself on indulging in the stuff of nightmares.
Mary also moonlights as a content creator across multiple social media platforms—breaking down horror tropes on YouTube, as well as playing horror games and broadcasting live digital art sessions on Twitch.
The occult, by definition, boils down to an involvement in the supernatural, mystical, or magical beliefs, practices, phenomena. In the sixteenth century, the term occult sciences was used to refer to astrology, alchemy, and natural magic. In the nineteenth century, occultism emerged in France and began to be associated with various esoteric groups therein connected to Éliphas Lévi and Papus, then in 1875, it was introduced into the English language by esotericist, Helena Blavatsky. During the twentieth century, the term was used to describe a wide range of different authors and their particular eccentricities—finally, during the twenty-first century, it is commonly used to describe a certain esotericism and the several different categories that it encompasses, including but not limited to spiritualism, theosophy, anthroposophy, the Hermetic Order of the Golden Dawn, and New Age practices. Then again, to be fair, the occult has been used since the twentieth century to also reference a more broad category of supernatural, including the beliefs in vampires, fairies, UFOs, and parapsychology.
When it comes down to it though, what is most often thought of when the occult is considered? The occult is this unknowable magical thing that is mostly considered to have a nasty nature about it—but that’s not always the case, while the occult in the broadest sense it can be more than just witchcraft and esoteric cults; far be it for this witch to say what every other practitioner of the esoteric arts does in their own craft, I can only speak from my own experience.
What is Dark Magic?
There is a misconception about dark magic–even those that practice magic may believe that dark magic, some people refer to it as “black” magic, is always a malevolent thing–this isn’t even remotely true, although there are two sides to that coin. There are many practitioners of dark magic who don’t even appreciate the connotation that what they practice is inherently negative or malevolent at all. Here we refer to it as dark magic because it is the most recognizable way to refer to this type of magical practice, so what we really mean when we are discussing dark magic is any type of magic that is not regarding the free will, emotional, mental, or physical state of the recipient. Now you might be thinking that those parameters automatically make this magic negative or malevolent, but love spells, legal justice spells, and so much more fall under this umbrella, as it benefits the caster, but not necessarily the target. Curses, hexes, jinxes, and other negative forms of magic may also be–as an example, cursing an addict to no longer be able to stand the thought of drug use–that isn’t necessarily a bad thing, now is it? In this writer’s opinion, dark magic can be anything that the practitioner casts that they use an excess of emotion–something that mentally, emotionally, and physically drains them of any existing energy that they may possess.
This is especially true of curses, hexes, and other unsavory forms of magic … It has … to do with the emotion that fuels them: that raw, untamed emotion goes way beyond peel-me-off-the-ceiling anger and can only be termed as livid pissed. And livid pissed is exactly what we are by the time we get around to even consider such things. The old adage of adding fat to the fire doesn’t even begin to cover it when fueling magic with this sort of emotion. In fact, it’s more like adding a hefty dose of jet fuel to a hearth fire. There’s going to be more than a minor flare-up. There’s going to be an explosion to end all explosions. And anyone who thinks that a simple [magical] shield is going to deflect that sort of energy definitely has another thing coming.
Dorothy Morrison, Utterly Wicked: Hexes, Curses, and Other Unsavory Notions
Fallacies of Dark Magic
Photography by Eduardo Cano
Dark Magic, or as it is more often (and inappropriately) referred to as “black magic,” is not at all what it seems to be. There is an argument that there is no “color” in magic, but even within the practice, there are references to different colors of magic–black, grey, white, green, etc. ad nauseam. To be honest, if you’ve been a part of the witchcraft community for almost two decades, you’d find the use of color within magic as a tad bit pretentious. Those who practice the darker aspects of magic tend to refer to it as baneful magic–it’s honest and unpretentious and it says exactly what it means.
Whatever you’ve experienced, be cautious before you utter: someone cursed me! I cannot honestly tell you how many times I have heard this uttered from someone who was down on their luck–to be completely honest it is the most unlikely reason for someone having bad luck, sometimes bad things just happen. While it may be possible that a witch is pissed off enough to have cursed you, more often than not the best curse is someone’s conscience–that’s not a curse, it’s just your own ethical code telling you to take a look at what you’re doing to other people or, more likely, yourself.
Recount the related problems you’ve experienced to the present, and try to pinpoint the time they began … Then look for any semblance of reason for their occurrence … give some serious thought to what led you to … the conclusion that a hex had been tossed your way … look for reasonable explanations … Because if you can find plausible reasons for any of the … trials and tribulations connected to the time period, it could be that a curse may not be the culprit at all … It’s quite possible that you, yourself, are at fault.
Dorothy Morrison, Utterly Wicked: Hexes, Curses, and Other Unsavory Notions
Are you sure that I haven’t been cursed? Yes, we’re pretty sure, and mostly because this author has personally cursed someone before–cursing, crossing, or hexing someone is definitely not as easy as it seems. It takes energy that is derived from our personal emotional, mental, and physical reserves. Most of the time, even if we’re really angry at someone, we realize that the nasty person that we’re angry at isn’t worth the time and energy it takes to do any dark work. If you’re an awful person though, we might take the time and sacrifice the energy, but that’s a personal choice.
… Cursing someone takes an inordinate amount of energy. Your energy. Energy that you’ve stored for other things, like the simple business of everyday living. And cursing someone effectively is going to wipe out all your reserves. But even if that weren’t the case, it’s important to remember that you’re going to be transferring that energy to the person on the other end of your magic. So, there’s a good chance that you’re inadvertently going to pick up some of that person’s energy along the way too. Do you really want that nasty stuff on you? Probably not.
Dorothy Morrison, Utterly Wicked: Hexes, Curses, and Other Unsavory Notions
Another thing I have heard in my time of practicing witchcraft is that blood magic is evil magic. That is absolutely not true–blood magic is just more powerful and potent magic. If a witch is practicing blood magic that usually means they know what they’re doing. If we’re using our own blood it means it is going to affect us personally, if we’re using someone else’s blood it means that they are going to be personally affected.
You Can’t Get Cursed if You Don’t Believe is probably the most laughable thing I have ever heard in my life–because if it were true there wouldn’t be any instances of curses at all. If you found out that someone was cursing you and you decided that you just didn’t believe, it would be quite ineffective, right? Truly, if you don’t believe it curses, it actually is more effective to let the person know in some way that they have been cursed. There is nothing more effective than using someone’s imagination against them.
Dark Magic Among the Different Practices
There are so many different religions and secular occult practices that have darker leanings–while not all of the practitioners utilize the darker aspects of these religions or occult practices, they are still there and they are still very legitimate practices.
Voodoo, Hoodoo, Rootwork, Conjure, Appalachian Folk Magic, & Santeria
These are four different titles for some very similar practices–Voodoo, is perhaps the exception among the bunch, as it is based within a religious practice and the occult practices that are utilized are done so within the context of that religion. Hoodoo, rootwork, and folk magic are unique in the fact that they are not necessarily tied into a religion but can be practiced by anyone and everyone–so long as they have the proper knowledge to utilize the techniques that are a learned aspect of these decades-old traditions that are typically passed down through familial lines. While many of these occult practices exist solely in the southern United States, such as Louisiana, Florida, Georgia, etc.–there are also the folk magic practices that are known as Appalachian folk magic which occur throughout the Appalachian Mountains.
Voodoo, Vodou, and Vodun are the variations upon the spelling of the same practice–it really just depends upon where the religion is practiced. It’s a religion that practices a sort of folk magic, but differing from other types of folk magic, it is entirely tied into the Christian or Catholic faiths. Voodoo also ties in African folk magic, however, by adding in the veneration of spirits or loa. If you’re looking for a movie that most accurately depicts voodoo, even if it is a bit campy and over-the-top, take a moment to watch The Serpent and the Rainbow (1988). You’ll get the feel of voodoo without having to delve too deeply into it. If you’re looking to get revenge on someone, while we certainly don’t recommend jumping into something as complex as Voodoo and getting in over your head, crossing is what you’re after when it comes to the Voodoo religion. It usually utilizes personal objects or bodily fluids–that’s an entirely different topic on its own.
If you’re looking to make someone bend completely to your will, you’re probably thinking of Haitian zombification. Zombies are some of the darker aspects of the Voodoo religion–as a whole, the religion doesn’t typically approve of zombification, you can learn more about the practice in one of our older articles.
Within Hoodoo, Conjure, Rootwork, & Appalachian Folk Magic you’ll find a lot of diversity, but a surprising amount of similarities considering the different terms to refer to this type of practice. This practice is generally considered separate from any religious practice, but isn’t exempt from including it either. Hoodoo, conjure, and rootwork are primarily practiced in the Southern United States, as well as the Caribbean and some other regions. Appalachian Folk Magic is quite similar to the hoodoo, conjure, and rootwork practices, but this particular folk magic practice only naturally occurs in the Appalachian Mountains.
The religion of Santeria is quite complex–the beliefs are more difficult to follow because a lot of the details of the practice are hidden to those who are not inducted into the religion. It has a poor reputation due to the newspaper articles that deteriorate the image of Santeria as a whole.
Satanism and Daemonolatry
Satanism is one of the most misunderstood occult practices, but it is also an umbrella term that encompasses quite a few different practices and religions. The witchcraft that follows along with the different practices of Satanism are not at all like what they show in the movies, in fact, the practices are generally a surprisingly vanilla expression of magical practice.
Daemonolatry is more of a practice that is considered separate from satanic practices–it is a less religious practice and can be compared to hoodoo the same way that satanism can be compared to voodoo.
Photography by Halanna Halila
Traditional Witchcraft
You don’t have to be any of the above mentioned practitioners in order to practice baneful magic–you can be of pretty much any magical background (except for, possibly, Wicca) and practice magic that is aimed to harm another person.
If you’re looking for more information on stuff like this, leave us a comment and let us know!
Georgia-based author and artist, Mary has been a horror aficionado since the mid-2000s. Originally a hobby artist and writer, she found her niche in the horror industry in late 2019 and hasn’t looked back since. Mary’s evolution into a horror expert allowed her to express herself truly for the first time in her life. Now, she prides herself on indulging in the stuff of nightmares.
Mary also moonlights as a content creator across multiple social media platforms—breaking down horror tropes on YouTube, as well as playing horror games and broadcasting live digital art sessions on Twitch.
The city of Portland, Oregon is known in modern times as America’s most “livable cities,” but it wasn’t all too long ago that the seedy underbelly cause it to be one of the most dangerous port cities on the west coast—possibly even the entire world. During the second half of the nineteenth century, the ports of Portland saw all of the criminal traffic that filtered through from the ships that docked with supplies—every time a new ship hailed the arrival of the opportunity to make money. Drinking, prostitution, and general criminal activity reigned supreme due to this exceptionally active port.
The Shanghai Tunnels in Portland are talked about all over the world—they’re often said to be one of the most haunted places in all of America—and their dark, creepy nature draws in the skeptics and phobophiles (someone who loves dark, nightmarish, and macabre things) alike. The tunnels are located under the streets of the old town and the tunnels were in constant use for nearly a century, between 1850 and 1941 with illegal activity including human trafficking and prostitution. So many people died in these cheerless, filthy tunnels which visitors believe have left the ghosts of their tormented spirits behind. Nowadays, tourists are led through these dreary tunnels; many investigating the possibility of hauntings, where they hear disembodied voices, moaning, and screaming.
The Shanghai Tunnels of Portland
Downtown Portland has more of a draw than the simple shops and restaurants that tourists tend to enjoy visiting, in fact, there is something that lies just below their feet that they might not even be completely aware of. The 150-year-old tunnels that connect the basements of the city’s oldest buildings to the Willamette River and Portland’s own Chinatown are known across the world, but at the same time, there is a mystery and ambiguity to them. It’s said that the tunnels were originally built by Chinese workers during the time when Chinatown was the center for trade business. They were designed for transporting goods from cargo ships to the inner city so that the crews of the ships could avoid the hassles of traffic within the inner-city—this was excellent for the businesses of Portland because many of them used their basements to store their goods, which meant their deliveries would be sent directly to their storage space.
The Criminal Underground
Shanghaied Sailors
Once a small town, the port of Portland was quite large and was able to host several ships—these ships would have sailed for long periods of time to cross the Pacific Ocean before they would be able to unload in Portland. This long travel time meant that they had quite a bit less downtime after their months at sea and would spend most of their time in bars and saloons, drinking or fighting. Some of them took this downtime as an opportunity to abandon their career at sea, because of their increased fear of death by disease or injury. This abandonment of their post meant that ship captains would be left with a post unmanned and an inability to leave port without filling this position—the shadier of these captains would use crooked tactics to “shanghai” replacement sailors, capturing them through the tunnels and paying $50 a head for each man.
The way it was made possible, is that any man looking to make a quick buck would watch men who were drinking alone, then creep into drug their drinks—after the lone-drinker was sufficiently drugged or unconscious, they would be abducted and carried through the series of tunnels that led to the waterfront. These poor unsuspecting men would awake once they were at sea, with no way to escape and having been sold to the ship’s captain as slave labor—the only choices they had were to work or die of starvation. While it may seem as if it’s no more than a cautionary tale, but these stories are backed up by real evidence and are trusted as fact.
Eventually, men traveling alone became wary of Shanghaiers and as a consequence became more difficult to abduct—instead these Shanghaiers began kidnapping women instead, since solo women who frequented drinking establishments were easy prey. Many such women had trapdoors opened out from under them and they would fall into the tunnels without any possibility of getting back out. These women were abducted into prostitution rings and ended up being held as groups in cages over long periods of time, which gave them enough time to secure buyers outside of Portland.
The Mob and Prohibition
During the days of prohibition, the Shanghai tunnels became an underground expressway—they would be used to transport shipments of liquor and spirits from ships on the Willamette River to bars, hotels, and taverns all over Portland. Bootleggers used the tunnels to conduct their illegal activities away from the eyes of police and prying eyes, but law enforcement would regularly raid bars making the day to day operations impossible for bar owners. In an effort to get around those difficulties, they would stash their liquor supply deep in the tunnels in order to avoid arrest for maintaining a supply of alcohol—this led to hidden doors being installed within bars so that when they were raided, there was an escape route until the police officers would leave the premises. The White Eagle Saloon, another notable haunting in Portland also used underground tunnels during prohibition to run as a speakeasy.
The Hauntings in the Tunnels
Unsurprisingly, these tunnels and their history of abduction, abuse, and corruption has caused them to be of huge interest to historians as well as the supernatural and paranormal investigators as well. To be honest, there is no better venue for ghosts than the musty, neglected, underground sites of this century-old criminal underground. The Northwest Paranormal Investigations teams have declared the Shanghai Tunnels to be the most haunted location in all of Oregon—and the Cascade Geographic Society regularly offers the “Shanghai Tunnels Ghost Tours,” as well as the “Heritage Tour.”
First-Hand Experience
In 2013, Ghost Mine hosts Kim Lunman and Patrick Doyle decided to conduct a ghost hunt inside of the tunnels due to the sheer number of reports of paranormal activity. Many visitors have shared that while on tours they have experienced ghostly encounters both in and around the tunnels—it’s common for them to report the sounds of people crying, moaning, and screaming while in the tunnels, but there are also experiences from the locals. In the nearby tavern and pizzeria, there have been reports of hearing, seeing, and smelling odd things during their visit to the business.
Photography by Casey Horner
Experiences of Claustrophobia in the Cinema
While these movies might not exactly be about Portland’s infamous Shanghai Tunnels, they are great horror movies that give us that claustrophobic feeling and send chills down our spines. We invite you to check them out and let us know what you think!
Georgia-based author and artist, Mary has been a horror aficionado since the mid-2000s. Originally a hobby artist and writer, she found her niche in the horror industry in late 2019 and hasn’t looked back since. Mary’s evolution into a horror expert allowed her to express herself truly for the first time in her life. Now, she prides herself on indulging in the stuff of nightmares.
Mary also moonlights as a content creator across multiple social media platforms—breaking down horror tropes on YouTube, as well as playing horror games and broadcasting live digital art sessions on Twitch.
Join "The Horror List" for Weekly Horror in your inbox
Recent Posts
Join The Horror List
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
.jpg)